General Motor’s Chevy Nova was a “no go” in Mexico!

Here’s a story that may be more an urban legend than an actual blunder. General Motors had a perplexing problem, when they introduced the Chevrolet Nova in South America. Despite their best efforts, they weren’t selling many cars. They finally realized that in Spanish, “no va” means “it won’t go”. Sales improved dramatically after the car was renamed the “Caribe”.