Month: September 2016

This is one from the files that Ford still wishes would stay buried. Once again, you’ll see that being a billion-dollar company and using the most expensive Madison Avenue agencies to translate your material is no guarantee of success. Giant U.S. auto manufacture Ford found this out when introducing a new model in Belgium. Ford,…

You might think that most of the poor or tragic translation blunders are coming from the U.S. and going into Europe or Asia, but Swedish vacuum maker, Electrolux, learned the hard way that American consumers are just as picky when it comes to poorly thought out marketing campaigns. Since the job of a vacuum is…

Right Electrolux?” You might think that most of the poor or tragic translation blunders are coming from the U.S. and going into Europe or Asia, but Swedish vacuum maker Electrolux learned the hard way that American consumers are just as picky when it comes to poorly thought-out marketing campaigns. Since the job of a vacuum…