October 4, 2015

This one is a hot potato!

A t-shirt manufacturer in Miami printed shirts in Spanish to commemorate the Pope’s visit. By referring to the Pontiff as “la papa” instead of “el Papa”, […]
October 4, 2015

Rise from the grave with Pepsi!

In the early 1970’s, Pepsi-Cola introduced a new catch phrase to promote its product: “Come Alive!” Sounds good in English, but the problems “arose” (pun intended) […]
October 5, 2015

What a tasty treat!

When American fast food giant Kentucky Fried Chicken opened their first restaurant in Beijing in 1987, they accidentally translated KFC’s famous slogan, “Finger-lickin’ good” to “Eat […]
October 5, 2015

Small mosquito, on the inside it is very cold!

Backtranslation is one of the best techniques available to reduce translation errors. An Australian soft drink company discovered the value of backtranslation during the planning stages […]