You gotta’ know where the bodies are buried.

This is one from the files that Ford still wishes would stay buried.
Once again, you’ll see that being a billion-dollar company and using the most expensive Madison Avenue agencies to translate your material is no guarantee of success.
Giant U.S. auto manufacture Ford found this out when introducing a new model in Belgium.
Ford, proud of the high quality of their manufacturing, bragged, “Every car has a high-quality body.”
I’m guessing you can see where this is going.
Somehow, without anyone noticing or caring, an advertising campaign was born: “Every car has a high-quality corpse.”

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The 7 Most Common Mistakes Networking Companies Make When Translating Their Marketing Material
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Chris Martin