This is one from the files that Ford still wishes would stay buried.
Once again, you’ll see that being a billion-dollar company and using the most expensive Madison Avenue agencies to translate your material is no guarantee of success.
Giant U.S. auto manufacture Ford found this out when introducing a new model in Belgium.
Ford, proud of the high quality of their manufacturing, bragged, “Every car has a high-quality body.”
I’m guessing you can see where this is going.
Somehow, without anyone noticing or caring, an advertising campaign was born: “Every car has a high-quality corpse.”
While our in-house review “in context” would have caught this mistake, it’s also important to point out that Yavaway really acts as your partner.
We care about your reputation as much as we care about our own.
You can trust us to take you onto the world stage and help you expand.
Remember Yavaway is the only dedicated language service provider for the network marketing industry — your industry.
We deliver expert translation, at better than expert rates, and we’d like to partner with you.
Yavaway was founded to become your language service partner. we Will cover all your Network Marketing translation needs, Desktop publishing (DTP), video subtitles, video encoding, video captions, voice-overs, and web-based CMS updates in all languages, and in any format.
We are Yavaway, the only language service provider dedicated to the direct sales and network marketing industry.
We speak MLM!
Get your FREE copy of
The 7 Most Common Mistakes Networking Companies Make When Translating Their Marketing Material
by visiting www.WeSpeakMLM.com today!