“Nothing sucks like a bad translation

Right Electrolux?”
You might think that most of the poor or tragic translation
blunders are coming from the U.S. and going into Europe or Asia, but Swedish
vacuum maker Electrolux learned the hard way that American consumers are just
as picky when it comes to poorly thought-out marketing campaigns.
Since the job of a vacuum is to suck dirt, dust and
particulate, Electrolux adopted the tagline “Nothing Sucks like an Electrolux.”
You can imagine the giggles and spilt coffee that American readers
had over their morning paper when first seeing that print ad.
As their slogan was grammatically correct, local English
translators from Sweden would not have understood what the slang ‘sucks’ connotes.
This would have been easily rectified if a ‘Review in
Context’ was performed by a translator who lived in the target country.
Had that been the case, an English based linguist would
quickly have double-checked with his client about the perception their tagline
would have on the local population.
Some words often are used more in their slang sense then in
their original meaning, and that sucked for Electrolux.
This is why Yavaway, the only language service provider
dedicated to the Network Marketing industry, always does a Review on Context by
a linguist who is local to the target country.
No one wants their marketing materials, videos, websites to
suck, or become the object of hilarity.
The only full-proof way to ensure an accurate translation
that won’t also be wrong in the context of the reader or viewer is to trust our
team of linguists, who become YOUR team of linguists.
If you’re ready to get your materials ready for
international expansion, contact Yavaway, and we’ll help you every step of the
How? Because that’s our business. Yavaway will deliver all your MLM and Network
Marketing translation jobs, translate any desk top publishing you have and
deliver you back your DTP in the same format.
Yavaway will translate video subtitles, video encoding, add translated video captions, translated voice-overs, as well as translate CMS updates in all
languages, and in any format.
We are Yavaway, the only language service provider dedicated
to the network marketing and direct sales industry.
We speak MLM!
Chris Martin