When the American chain, Taco Bell, returned to Japan earlier this year, they opted to use Google Translate instead of hiring a Japanese translator for their website.
Their PR tagline, “A Legacy is Born,” translated incorrectly to “An Obsolete Program is Born.”
An ingredients page that reads, “We’ve Got Nothing to Hide,” became “What Did We Bring Here to Hide?”
“Cheesy Fries” marketed as “a Low-Quality Fleece”
“Crunch Wrap Supreme – Beef” advertised as “Supreme Court Beef”
The message? For goodness’ sake, pay a translator when you take your product abroad!